PR Basics for Authorpreneurs: Create a Digital Press Kit

19 Apr

Decent book publicity often equals sales and one of the best first steps you can take to help yourself get the attention of the media is to have a comprehensive and catchy digital press kit. The goal of an online press kit is provide a quick and simple way for media and other important influencers to find out everything they need to know about you and your book in one place. A digital press kit isn’t just for media either; it can also be an easy way for others to see your credentials and accomplishments as an author at a quick glance.

What’s included in a digital press kit may vary from resource to resource, here are our suggestions:

    Book info – Include a succinct but detailed summary of your book (write it more like a news reporter, and less like a salesperson).

    Image of the Book, eBook cover – Include both a high resolution version and a low rez version for ease of use online.

    Author bio – Who are you? Introduce yourself in at least 3 sentences.

    Image of you the author – Include one high resolution version and one low rez version.

    Contact info – Include an up to date email address (and make sure it’s something you check often) as well as a phone number.

    Anticipated media Q & A – Think about questions a journalist might ask you in an interview and write the answers. What motivated you to write this book? What about this genre appeals to you? What inspired the title? Are you working on any other books or projects currently?

    Facts and figures – Include any interesting tidbits about writing your book here. (eg: “It took me 7 years to write this book and I did it all from the loft of the barn on my family’s alpaca farm.” or “I wrote the entire first draft of the book freehand.”)

    Book reviews – Display any positive things influencers are saying about you.

    Accolades – Show off any awards you as an author have been given or your book has received.

    Book excerpts – Present a chapter or partial chapter to intrigue fans and media.

Think we missed any essential components of an online press kit? Let us know in the comments section below.

-by Molly King


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