by Joanna Penn
Let’s face it, there are a lot of small businesses out there and you need a way to stand out. Writing a professional business book can give you instant credibility and it’s surprisingly achievable with digital technology to reach a global audience with your words. Attention is the first step in the sales funnel and a book is a great way to get you and your business noticed.
Here are 7 more reasons you should write a book for your business.
1. Demonstrate your expertise
You’ve spent years gathering your knowledge in a specific niche. You have notes and seminars, training programs and articles as well as a lot of know-how in your head but how do you quickly and easily prove your ability? A book with your name on front establishes you as the expert and provides an easily consumable version of your knowledge.
2. Increase your credibility and status
Authors are respected because they have achieved the concrete goal of publishing their work. People look at you differently when you say you’re an author. This increases your credibility in the market and will also give you more confidence in promoting your business.
3. Solidify and articulate your knowledge
You may have perfected your one line elevator pitch but writing a book gives you the opportunity to expand and fully express your story. Business books are no longer dry and boring. They contain plenty of personal stories and anecdotes so you can share the unique aspects you bring to your niche. This also gives people a chance to know, like and trust you which is a key component in whether they will hire you or recommend you to others.
4. Expand opportunities for media and speaking
If you have a physical book it can act as a business card, demonstrating your ability to speak coherently on your topic. This is useful for media as there is existing credibility and a focused topic they can interview you about. A book is also recommended if you want to create or expand your own speaking business. The most highly paid speakers have multiple books associated with the topics they speak on and speaking is a great way to bring new people into your business.
5. Create multiple streams of income
You can sell your book online or at your live speaking events. You can also use the book as the basis of a larger product line to expand income streams. The book is your entry level information but you can also have an online multi-media course that expands the material, plus a full day workshop and 1:1 coaching around the topic. People might not be willing to go straight for the higher priced product but they will likely part with a smaller amount to read your book.
6. Grow your business internationally
If you market your books to a wider audience, you can attract new people to your business. They may read your book and then want to investigate your professional services further. You can easily and cheaply publish print books as well as eBooks on Amazon.com. With print on demand technology, you can sell books to the huge US market as well as other countries.
7. The book you write will change your life
Many people have a dream of writing a book, but that dream can now become a concrete goal. You probably started your business because you are passionate about something and want to change people’s lives. You have a story that needs to be told. Well, your voice is important and your words can be heard if you get them out there. In these days of digital printing, you can achieve your goal of writing a book even with a small budget. So state your goal, and get writing!
Make 2014 the year your business stands out from the crowd!
Live in Oregon? Join Publisher and Author Rochelle Carter and the Women Entrepreneurs of Oregon on Wednesday, May 14th at Madison’s Grill for a unique Connect & Grow Dinner experience. Get step-by-step guidance on how to choose your topic, write your book and publish so that you can Build Your Business! Sponsored by Ellechor Media, LLC.