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Stop Talking About Your Book, Start Talking About Your Passion

Stop Talking About Your Book, Start Talking About Your Passion

My attention was recently brought to a discussion in the Author U group on LinkedIn, and it highlighted one tip that sometimes I think we as authors forget (or misinterpret): Stop Talking About Your Book!

Now, I know someone is thinking “If I don’t talk about it, how will they know?“, or maybe they ask themselves “How else will I make my book stand out?“.

To those thoughts, and any similar thoughts I respond: “What if potential readers are so turned off by your tactics that they don’t even give your book a chance?

We have all seen them: groups on Facebook filled with flyby promotions. Groups that ONLY these authors are visiting just to drop off their latest promo. Authors, you should know that your readers have left the building. Besieged by promotion after promotion with no dialogue, they have blocked or left this group and you are not promoting to anyone. Remember the other authors aren’t active either, they just want to drop a line about their latest soon-to-be best-seller.

Promote Your Passion

Elwood Billshot, author at Toolnet.us and a fellow Author U mate says this about how you can more effectively promote your book:

Many engaging comments in a variety of groups and conversations will generate interest in you as a person. Eventually this becomes an interest in your work.

The key to promoting your book is not Spam, it’s about relationships. If you are not sure where the line is, I recommend you read The Unbreakable Rules of Marketing: 9 1/2 Ways to Get People to Love You by Cathey Armillas to fully understand what I mean. The relationships you create with fellow authors and readers is what will generate the interest you need and the sales you want. It’s a journey, it takes commitment, and as Elwood also says, “It’s all about persistence and attrition.”

Talk about why you chose this subject, what about it is near to your heart. People can connect to your passion and your ideas, if you let them in. Readers enjoy books because it gives them something to focus on, enjoy, and escape. Your conversations should be similar: give them something to focus on, allow them to enjoy their interactions with you, and then they may choose to “escape” with a book written by you, an individual who has proven to be interesting. This personal relationship can also make a lifetime fan and an influencer of your book.

A Personal Note…

I met Liv Warfield on my first Girls’ Night Out in Portland. She sang. I mean she SANG! Loved it. I got to talk to Liv after, and she was so friendly I just had to give up my $5 for her CD. I saw Liv Warfield often after that, I went to shows and I visited her store. I dragged my husband and every friend I knew to see Liv, and when her Prince-approved album The Unexpected came out I bought my copy immediately and I promote her every chance I get. To me, Liv Warfield is better than Beyoncé or Taylor Swift because she is REAL! I met her, I see her often and Liv Warfield is always friendly, so I feel like I know her. I also know others who have provided their stamp of approval from their encounters with Liv. It’s all about relationships.

Your Passion Makes Your Book Come Alive

This doesn’t mean you pass up the opportunity to strategically drop a promotional post in the appropriate sections of a group, and some will encourage this. Just remember that when everyone is selling, few are actually buying. As Judith Briles, The Book Shepherd says, “It takes deep, down passion to make a book come alive… it doesn’t matter if it’s fiction or nonfiction.”

What’s your Passion? Post a quick, blatant promo for your book or service here!

RCarter-EventRochelle Carter is the CEO/ Publisher at Ellechor Media LLC, an award-winning book publishing company. She is the author of The 7-Step Guide To AuthorpreneurshipWrite Success: Inspirational Quotes For The Authorpreneur, and Becoming An Author: Your Quick Start Guide to a Successful Book Launch, three books she put together to help educate and motivate authors based on her experiences with publishing and her own authors.

 

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3 Things Authors Should Do Before Attending a Book Fair or Writers Conference

3 Things Authors Should Do Before Attending a Book Fair or Writers Conference

So, you’ve published a book and you are ready to let everyone see the fruits of your labor. Maybe someone contacted you, or maybe you just read about an event and you are trying to decide if you should go or not. Whether you are self-published or traditionally published, you are probably footing the cost of this venture on your own and therefore need to consider the pros and cons with a business mind.

Putting aside your personal excitement and friendships, does it really benefit you to put your money into this event? Is there a reasonable gain, either in sales or connections, that you will enjoy when it’s all over? Here are three things every author should do before attending an event that will help you make the right decision and make the most of any event:

1. Evaluate

  • Event Presence. How are they marketing the event? Do they have an official website? Is this their first event? Can you reasonably expect a crowd of 100 or more?
  • Event Schedule. Will it provide industry information you need? Is there opportunity to gain exposure for you and your work? What are the benefits of attending, beyond potential sales?
  • Event Budget. Consider your travel, housing and potential printing fees: Is it cost-effective? Are you required to pay both a registration and a vendor fee?
  • Additional Event Opportunities. Are you able to set up additional events, such as a book signing, a book club event, or a speaking engagement while in the city?

2. Prepare

  • Order copies of your book(s). Make sure you have about 30-50 books to take with you
  • Book any tickets or hotel rooms needed in advance, or as soon as you decide to go. If possible, stay at or within a mile of the event venue. Note that if there is no place to stay close by, you may want to rethink attending.
  • Print marketing collateral. Bookmarks are good, but even better you should have your book and author information on postcard size handouts. These are big enough to contain relevant information and not get lost, and small enough to not be cumbersome for attendees to hold on to. Make sure you have business cards as well, some people may want to connect with you post-event.

3. Promote

  • Let your fans know you are attending! Post it on social media and on your website. Include it in your newsletter if you have one.
  • Run a contest for potential attendees. You can offer a free book or giveaway a relevant item to the first five people to visit your booth/ table
  • Live tweet the event. If you have a twitter account, this is a great way to get people interested in visiting you. Use a hashtag associated with the event, or if there isn’t one create your own! Talk about what’s going on and remind attendees about any other campaigns you are running for attendees. For non-attendees, you can offer something as well for orders placed during the event.

These are just a few things to consider, but hopefully you have been given a few ideas on how to determine whether you should attend an event or not, especially ones that are outside of your local area.

Do you have any other criteria for evaluating potential events? Add them in the comments below!

RCarter-Event

Rochelle Carter is the CEO/ Publisher at Ellechor Media LLC, a company with three publishing imprints and a bookstore. She is the author of The 7-Step Guide To AuthorpreneurshipWrite Success: Inspirational Quotes For The Authorpreneur, and Becoming An Author: Your Quick Start Guide to a Successful Book Launch, three books she put together to help educate and motivate authors based on her experiences with publishing and her own authors.

 

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5 Simple Ways to Support the Author You Love

5 Simple Ways to Support the Author You Love

Dear Reader/ Supporter,

Thank you so much for taking the time to let me know you loved my book, or that you love that I’ve written one! I truly appreciate your kind words and promises for support. While hearing these things make me very happy, there are a few tangible things that you can do to really say “I love you!” or even just “I like you, you’re cool.” I hope you will take the time to follow-up on your appreciation for my work, since I can’t be a successful author without support from people like you. Thank you again for your time!

5 Simple Ways to Support An Author

  1. Buy A Copy From Me As A Gift For Friends And Family- It truly is a better payout for me as an author, so if you are able please collect your autographed copy of my book from me directly, or at least directly from my publisher
  2. Write A Review- It does not need to be a very long one, but simply write a few words on what impacted you most about my book. You can then copy and paste your review on other online bookstores. There’s nothing wrong with copying review and using it on other sites, like Amazon, GoodReads, Shelfari, Barnes&Noble.com or CBD.com
  3. Tell A Friend or Family Member– I know you have a friend/ family member or two that also enjoys reading. Why not suggest my book to that friend or family member? Word-of-mouth is the best way to help support an author! The more times a person hears about or sees a book, the greater the chances that they’ll pick it up and read it.
  4. Recommend Me At Your Library– Many libraries have online suggestion forms for new books, so fill one out please! If you frequent the library in person, take a moment to talk to them about your recommendation.
  5. Vote for Me In Free Contests- I am probably paying to enter several book awards where readers are the voters. Please take a moment to click on my post and vote.

And reader, if you have another minute you can also:

  • Click the “Like” Button– Please “Like” my author page on Facebook if I have one, and on my book’s Amazon page (it’s near the top of my book page)
  • Share my Book- It can be on Facebook/ Twitter/ Instagram/ Pinterest, whatever social media you use, with a short note on what you enjoyed about my book
  • Click on the “Tags People Associate With This Product” on Amazon– The more tags and the more clicks, the better a book will come up in search results, so please add the ones you feel are relevant

Sincerely,

Your Ever-Grateful Author

RCarter-Event

Rochelle Carter is the CEO/ Publisher at Ellechor Media LLC, a company with three publishing imprints and a bookstore. She is the author of The 7-Step Guide To Authorpreneurship, Write Success: Inspirational Quotes For The Authorpreneur, and Becoming An Author: Your Quick Start Guide to a Successful Book Launch, three books she put together to help educate and motivate authors based on her experiences with publishing and her own authors.

 

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Ellechor Media Founder/CEO Two-Time 2014 Stiletto Women In Business Award Finalist

I received some great news this week that I’d love to officially share! Check out the press release below:

Rochelle Carter, Author and Founder/CEO of Ellechor Media LLC has received national recognition for her leadership and professional achievements as a finalist in both the Entrepreneur Of The Year (Creative Arts & Media) and Business On The Rise categories of the 2014 Stiletto Women In Business Award (SWIBA) competition. The Stiletto Woman Awards program honors “women solopreneurs, micro business owners and independent professionals” and is sponsored by Stiletto Woman Media, a FORBES ranked leadership-centric lifestyle improvement company for modern working business women.

Finalists, selected from hundreds of nominations, were judged by an advisory board on four primary criteria: creative and innovative execution of ideas and brand communication; professional leadership, ethics and character; the candidate’s positive impact on women and community; and degree of professionalism combined with family and work life ideology.

Carter established Ellechor Media in 2009, which has since expanded to include three Christian imprints, as well as two online communities. The company reflects both the traditional publishing model and trends in digital and self-publishing, succeeding by having established a foundation based on innovation, communication and empowerment of authors.

A new release from Carter, The 7-Step Guide to Authorpreneurship (EverFaith Press, May 17, 2014) reflects her commitment to help others succeed. The book is a comprehensive career guide for aspiring and published authors, providing not only the who and what necessary to succeed in the ever-evolving publishing industry but also the how, when and why.

Carter is an active professional in the publishing industry, as well as her local community. She is a board member of both Women Entrepreneurs of Oregon and Portland’s first Leadership and Entrepreneurship Public Charter High School. She lives in Portland with her husband and two children.

SWIBA winners will be announced at the Stiletto Thrive Womenpreneur Lifestyle Conference being held on June 7, 2014, in Columbus. Ohio.

For more information about Ellechor Media LLC, visit www.ellechormedia.com

 

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