RSS

Tag Archives: fundamentals of promotional events

Authors to Love | The Business of Writing

author love

Written Voices Blog has been hosting a unique “Authors to Love” series this week in honor of Valentine’s Day.  All the authors introduced write about the business of writing. Authors such as Michelle Stimpson and Barbara Joe Williams have been featured thus far, with more to come the rest of the week. Today, Rochelle Carter, the CEO and publisher of Ellechor Media LLC, introduces readers to her latest book release The 7-Step Guide to Authorpreneurship.

Click Here for the Exclusive Excerpt!

 

RCarter-Event

Rochelle Carter is the CEO/ Publisher at Ellechor Media LLC, a company with three publishing imprints and a bookstore. She is the author of The 7-Step Guide To AuthorpreneurshipWrite Success: Inspirational Quotes For The Authorpreneur, and Becoming An Author: Your Quick Start Guide to a Successful Book Launch, three books she put together to help educate and motivate authors based on her experiences with publishing and her own authors.

 

Tags: , , , , ,

3 Things Authors Should Do Before Attending a Book Fair or Writers Conference

3 Things Authors Should Do Before Attending a Book Fair or Writers Conference

So, you’ve published a book and you are ready to let everyone see the fruits of your labor. Maybe someone contacted you, or maybe you just read about an event and you are trying to decide if you should go or not. Whether you are self-published or traditionally published, you are probably footing the cost of this venture on your own and therefore need to consider the pros and cons with a business mind.

Putting aside your personal excitement and friendships, does it really benefit you to put your money into this event? Is there a reasonable gain, either in sales or connections, that you will enjoy when it’s all over? Here are three things every author should do before attending an event that will help you make the right decision and make the most of any event:

1. Evaluate

  • Event Presence. How are they marketing the event? Do they have an official website? Is this their first event? Can you reasonably expect a crowd of 100 or more?
  • Event Schedule. Will it provide industry information you need? Is there opportunity to gain exposure for you and your work? What are the benefits of attending, beyond potential sales?
  • Event Budget. Consider your travel, housing and potential printing fees: Is it cost-effective? Are you required to pay both a registration and a vendor fee?
  • Additional Event Opportunities. Are you able to set up additional events, such as a book signing, a book club event, or a speaking engagement while in the city?

2. Prepare

  • Order copies of your book(s). Make sure you have about 30-50 books to take with you
  • Book any tickets or hotel rooms needed in advance, or as soon as you decide to go. If possible, stay at or within a mile of the event venue. Note that if there is no place to stay close by, you may want to rethink attending.
  • Print marketing collateral. Bookmarks are good, but even better you should have your book and author information on postcard size handouts. These are big enough to contain relevant information and not get lost, and small enough to not be cumbersome for attendees to hold on to. Make sure you have business cards as well, some people may want to connect with you post-event.

3. Promote

  • Let your fans know you are attending! Post it on social media and on your website. Include it in your newsletter if you have one.
  • Run a contest for potential attendees. You can offer a free book or giveaway a relevant item to the first five people to visit your booth/ table
  • Live tweet the event. If you have a twitter account, this is a great way to get people interested in visiting you. Use a hashtag associated with the event, or if there isn’t one create your own! Talk about what’s going on and remind attendees about any other campaigns you are running for attendees. For non-attendees, you can offer something as well for orders placed during the event.

These are just a few things to consider, but hopefully you have been given a few ideas on how to determine whether you should attend an event or not, especially ones that are outside of your local area.

Do you have any other criteria for evaluating potential events? Add them in the comments below!

RCarter-Event

Rochelle Carter is the CEO/ Publisher at Ellechor Media LLC, a company with three publishing imprints and a bookstore. She is the author of The 7-Step Guide To AuthorpreneurshipWrite Success: Inspirational Quotes For The Authorpreneur, and Becoming An Author: Your Quick Start Guide to a Successful Book Launch, three books she put together to help educate and motivate authors based on her experiences with publishing and her own authors.

 

Tags: , , , , , , , , , ,

5 Simple Ways to Support the Author You Love

5 Simple Ways to Support the Author You Love

Dear Reader/ Supporter,

Thank you so much for taking the time to let me know you loved my book, or that you love that I’ve written one! I truly appreciate your kind words and promises for support. While hearing these things make me very happy, there are a few tangible things that you can do to really say “I love you!” or even just “I like you, you’re cool.” I hope you will take the time to follow-up on your appreciation for my work, since I can’t be a successful author without support from people like you. Thank you again for your time!

5 Simple Ways to Support An Author

  1. Buy A Copy From Me As A Gift For Friends And Family- It truly is a better payout for me as an author, so if you are able please collect your autographed copy of my book from me directly, or at least directly from my publisher
  2. Write A Review- It does not need to be a very long one, but simply write a few words on what impacted you most about my book. You can then copy and paste your review on other online bookstores. There’s nothing wrong with copying review and using it on other sites, like Amazon, GoodReads, Shelfari, Barnes&Noble.com or CBD.com
  3. Tell A Friend or Family Member– I know you have a friend/ family member or two that also enjoys reading. Why not suggest my book to that friend or family member? Word-of-mouth is the best way to help support an author! The more times a person hears about or sees a book, the greater the chances that they’ll pick it up and read it.
  4. Recommend Me At Your Library– Many libraries have online suggestion forms for new books, so fill one out please! If you frequent the library in person, take a moment to talk to them about your recommendation.
  5. Vote for Me In Free Contests- I am probably paying to enter several book awards where readers are the voters. Please take a moment to click on my post and vote.

And reader, if you have another minute you can also:

  • Click the “Like” Button– Please “Like” my author page on Facebook if I have one, and on my book’s Amazon page (it’s near the top of my book page)
  • Share my Book- It can be on Facebook/ Twitter/ Instagram/ Pinterest, whatever social media you use, with a short note on what you enjoyed about my book
  • Click on the “Tags People Associate With This Product” on Amazon– The more tags and the more clicks, the better a book will come up in search results, so please add the ones you feel are relevant

Sincerely,

Your Ever-Grateful Author

RCarter-Event

Rochelle Carter is the CEO/ Publisher at Ellechor Media LLC, a company with three publishing imprints and a bookstore. She is the author of The 7-Step Guide To Authorpreneurship, Write Success: Inspirational Quotes For The Authorpreneur, and Becoming An Author: Your Quick Start Guide to a Successful Book Launch, three books she put together to help educate and motivate authors based on her experiences with publishing and her own authors.

 

Tags: , , , , , ,

 
%d bloggers like this: