RSS

Tag Archives: Rochelle Carter

Stop Talking About Your Book, Start Talking About Your Passion

Stop Talking About Your Book, Start Talking About Your Passion

My attention was recently brought to a discussion in the Author U group on LinkedIn, and it highlighted one tip that sometimes I think we as authors forget (or misinterpret): Stop Talking About Your Book!

Now, I know someone is thinking “If I don’t talk about it, how will they know?“, or maybe they ask themselves “How else will I make my book stand out?“.

To those thoughts, and any similar thoughts I respond: “What if potential readers are so turned off by your tactics that they don’t even give your book a chance?

We have all seen them: groups on Facebook filled with flyby promotions. Groups that ONLY these authors are visiting just to drop off their latest promo. Authors, you should know that your readers have left the building. Besieged by promotion after promotion with no dialogue, they have blocked or left this group and you are not promoting to anyone. Remember the other authors aren’t active either, they just want to drop a line about their latest soon-to-be best-seller.

Promote Your Passion

Elwood Billshot, author at Toolnet.us and a fellow Author U mate says this about how you can more effectively promote your book:

Many engaging comments in a variety of groups and conversations will generate interest in you as a person. Eventually this becomes an interest in your work.

The key to promoting your book is not Spam, it’s about relationships. If you are not sure where the line is, I recommend you read The Unbreakable Rules of Marketing: 9 1/2 Ways to Get People to Love You by Cathey Armillas to fully understand what I mean. The relationships you create with fellow authors and readers is what will generate the interest you need and the sales you want. It’s a journey, it takes commitment, and as Elwood also says, “It’s all about persistence and attrition.”

Talk about why you chose this subject, what about it is near to your heart. People can connect to your passion and your ideas, if you let them in. Readers enjoy books because it gives them something to focus on, enjoy, and escape. Your conversations should be similar: give them something to focus on, allow them to enjoy their interactions with you, and then they may choose to “escape” with a book written by you, an individual who has proven to be interesting. This personal relationship can also make a lifetime fan and an influencer of your book.

A Personal Note…

I met Liv Warfield on my first Girls’ Night Out in Portland. She sang. I mean she SANG! Loved it. I got to talk to Liv after, and she was so friendly I just had to give up my $5 for her CD. I saw Liv Warfield often after that, I went to shows and I visited her store. I dragged my husband and every friend I knew to see Liv, and when her Prince-approved album The Unexpected came out I bought my copy immediately and I promote her every chance I get. To me, Liv Warfield is better than Beyoncé or Taylor Swift because she is REAL! I met her, I see her often and Liv Warfield is always friendly, so I feel like I know her. I also know others who have provided their stamp of approval from their encounters with Liv. It’s all about relationships.

Your Passion Makes Your Book Come Alive

This doesn’t mean you pass up the opportunity to strategically drop a promotional post in the appropriate sections of a group, and some will encourage this. Just remember that when everyone is selling, few are actually buying. As Judith Briles, The Book Shepherd says, “It takes deep, down passion to make a book come alive… it doesn’t matter if it’s fiction or nonfiction.”

What’s your Passion? Post a quick, blatant promo for your book or service here!

RCarter-EventRochelle Carter is the CEO/ Publisher at Ellechor Media LLC, an award-winning book publishing company. She is the author of The 7-Step Guide To AuthorpreneurshipWrite Success: Inspirational Quotes For The Authorpreneur, and Becoming An Author: Your Quick Start Guide to a Successful Book Launch, three books she put together to help educate and motivate authors based on her experiences with publishing and her own authors.

 

Tags: , , , , , , , , , , ,

Authors to Love | The Business of Writing

author love

Written Voices Blog has been hosting a unique “Authors to Love” series this week in honor of Valentine’s Day.  All the authors introduced write about the business of writing. Authors such as Michelle Stimpson and Barbara Joe Williams have been featured thus far, with more to come the rest of the week. Today, Rochelle Carter, the CEO and publisher of Ellechor Media LLC, introduces readers to her latest book release The 7-Step Guide to Authorpreneurship.

Click Here for the Exclusive Excerpt!

 

RCarter-Event

Rochelle Carter is the CEO/ Publisher at Ellechor Media LLC, a company with three publishing imprints and a bookstore. She is the author of The 7-Step Guide To AuthorpreneurshipWrite Success: Inspirational Quotes For The Authorpreneur, and Becoming An Author: Your Quick Start Guide to a Successful Book Launch, three books she put together to help educate and motivate authors based on her experiences with publishing and her own authors.

 

Tags: , , , , ,

Ellechor Media Founder/CEO Two-Time 2014 Stiletto Women In Business Award Finalist

I received some great news this week that I’d love to officially share! Check out the press release below:

Rochelle Carter, Author and Founder/CEO of Ellechor Media LLC has received national recognition for her leadership and professional achievements as a finalist in both the Entrepreneur Of The Year (Creative Arts & Media) and Business On The Rise categories of the 2014 Stiletto Women In Business Award (SWIBA) competition. The Stiletto Woman Awards program honors “women solopreneurs, micro business owners and independent professionals” and is sponsored by Stiletto Woman Media, a FORBES ranked leadership-centric lifestyle improvement company for modern working business women.

Finalists, selected from hundreds of nominations, were judged by an advisory board on four primary criteria: creative and innovative execution of ideas and brand communication; professional leadership, ethics and character; the candidate’s positive impact on women and community; and degree of professionalism combined with family and work life ideology.

Carter established Ellechor Media in 2009, which has since expanded to include three Christian imprints, as well as two online communities. The company reflects both the traditional publishing model and trends in digital and self-publishing, succeeding by having established a foundation based on innovation, communication and empowerment of authors.

A new release from Carter, The 7-Step Guide to Authorpreneurship (EverFaith Press, May 17, 2014) reflects her commitment to help others succeed. The book is a comprehensive career guide for aspiring and published authors, providing not only the who and what necessary to succeed in the ever-evolving publishing industry but also the how, when and why.

Carter is an active professional in the publishing industry, as well as her local community. She is a board member of both Women Entrepreneurs of Oregon and Portland’s first Leadership and Entrepreneurship Public Charter High School. She lives in Portland with her husband and two children.

SWIBA winners will be announced at the Stiletto Thrive Womenpreneur Lifestyle Conference being held on June 7, 2014, in Columbus. Ohio.

For more information about Ellechor Media LLC, visit www.ellechormedia.com

 

Tags: , , , , , , , , , ,

Authorpreneurship Unleashed, Part 1: How I Became An Entrepreneur

Some writers lead with the product, a manuscript or two, that they decide to monetize by finding or hiring a publisher. They may or may not plan for the extensive work to follow, but to stay in any industry one must either dig deep or go home.

I have always been an avid reader and a writer, but when I considered life in publishing after reading a particularly terrible book, I decided to monetize my skills as a Publisher instead. While I loved writing, reading, and learning about authorship, I was much more confident in my organization and project management skills. As an Entrepreneur, I quickly determined that my first priority was to “do publishing right”, whatever that meant. I found my team of professionals, put together our business plan, created an awesome website and we found our first authors. I was ready to go, and this was the perfect timing because my life was stable enough to support a business… or so I thought!

We waited a year before starting to release any books, hoping to get a good head start on the process, vet the appropriate processes and contractors, and have time to edit, re-edit and proof everything. The best laid plans don’t factor in real life. I ended up with severe pre-eclampsia in the hospital just six months into my first pregnancy and four months before our first three books launched. This was where having a reliable Super Group paid off. With me out of commission, my team carried on to launch our first books and manage our preparation for the next season of book releases. I was now officially and Entrepreneur with products available to the public!

Going through the early years of the business had its ups and downs, but in the end to me it paid off. I learned a lot, continue to learn, and am always seeking ways to share with others. As my author list grew, however, I quickly discovered that authors did not just need their books published. While that is their goal, the true necessary tool for EVERY author is knowledge. Knowledge about the publishing process, the industry, and how to navigate those confusing waters.

Stay tuned for Part 2 on How I Became An Author

Your Chance to Win: Tell me your story! How did you become an author or entrepreneur? What were those early years like? Those who comment will automatically be entered into a drawing to win a copy of my upcoming release, The 7-Step Guide To Authorpreneurship. Endorsed by bestselling authors and industry professionals, this guide is essential to every author.

 

Tags: , , ,

The Savvy Authorpreneur Is… A Thought Leader

Adapted from Wise Ink.
In today’s world, there are about as many ways to publish (self-publishing, scholarly publishing, nonprofit publishing, digital publishing, etc.) as there are reasons (fame, passion, creating a movement, legacy, preservation, etc). In any publishing realm not solely for personal/family reasons, every author should be an authorpreneur.

An authorpreneur (author + entrepreneur) is an author who recognizes what it takes to be successful as an author in today’s world–not twenty years ago. An authorpreneur takes habits from highly successful entrepreneurs and implements them into selling their book. An authorpreneur isn’t just a writer; an authorpreneur is a speaker, social media strategist, networker, etc. The  authorpreneur recognizes that the book is just a piece of the puzzle, a product that supports and is supported by speaking, blogging, networking, etc.

In order to be truly successful as an authorprenuer today, there needs to be a delicate balance of purposely and specifically targeting the niche audience while at the same time using a variety of well-rounded strategical practices to target them. The first piece to becoming a well-rounded authorpreneur?

Consider yourself to be a thought leader.


It really does start with developing the mindset. Considering oneself to be a thought leader is vital for any authorpreneur, regardless of genre. Tom Rath, the bestselling author of Strengths Finders 2.0, says in his bio that he is a “leading business thinker.”  E.L. James of Fifty Shades of Grey, another bestselling author,  could be  considered a thought leader in married couples rediscovering lusty bliss. Their paths to becoming thought leaders were likely very different, but it is the “thought leader” assumption that gave them the chutzpah to get there in the first place.

An author who considers himself/herself to be a thought leader is going to approach marketing in a much more expansive way that than an author who considers himself/herself to be just a writer. To become a writer, you have to write a book and find a way for it to be published, which isn’t hard in today’s world (but it IS hard to do WELL)For the thought leader, the book isn’t the destination, but a step on the never-ending road to the destination. The thought leader has a mission outside the book, and the book exists to support that mission. Becoming a thought leader doesn’t happen overnight, but over much dedicated time embracing many tools and mediums to deliver the message–not to deliver the book alone. For the thought leader, the book will deliver itself if the message is delivered effectively everywhere else (blogs, speaking, media, social media, etc.).

For more tips on being an authorpreneur, check out The 7-Step Guide to Authorpreneurship. Order from Christian Books Today and get a free copy of Write Success: Inspirational Quotes For The Authorpreneur!

Do you know any successful authorpreneurs who have become thought leaders? What characteristics do you see them exhibiting? What tools are they using? Are they clearly trying to sell their book, or are they selling a message through many different channels?

 

Tags: , ,

The Authorpreneur and the “Amateur” Book Reviewer/ Blogger

Much has changed in the old fortress of publishing over the past twenty years (since the rise of the Internet and self-publishing).

However, the biggest change we’ve seen in publishing isn’t the rise of eBooks, the evolution of self-publishing, or Amazon’s domination over traditional booksellers. It’s the fact that–regardless of where or how an author is published–the author has really become the book’s most reliable sales rep, marketing manager, publicity department, etc. Publishing nowadays requires AUTHORS to be the product, and the book sells based on how well the author performs. Every author needs to be active in both grassroots and large-scale marketing campaigns. 

Goodreads.com is one of the most popular contemporary social media sites, and it’s centered solely around the amateur reviewer. The value of Amazon customer reviews is enormous nowadays, not only to convince readers to pick up the book but to secure other publicity and notice.

On that note, “amateur” review bloggers (I say amateur, but these professional bloggers are really anything but amateur!) are getting more and more attention and respect among individual readers, booksellers, and industry professionals and publications. The best part is that most of them are responding to the fact that most authors are their own sales reps, marketing managers, and publicity departments, so the need for an “official” publicist isn’t exactly necessary for securing high-profile reviews from successful self-made book reviewers. Below is a list of the best “amateur” review bloggers we know of! If you’re a reader, check them out to find out what’s new. If you’re an author, drop them a line!

1) Bookslut

2) Becky’s Book Reviews

3) books i done read

4) Birdbrain(ed) Book Blog

5) The New Book Review

6) A Book and a Review

7) Shelf Love

8) Bibliophile Stalker

9) The Book Nest

10) The Overweight Bookshelf

11) A Geek At Heart

12) Reading for Sanity

13) Books on the Knob

14) The Book Smugglers

15) The Literary Saloon

16) Omnivoracious

17) The Bookshop Blog

18) Read React Review

19) Bookroom Reviews

20) Booking Mama

 

Tags: , , ,

The Self-Publishing Stigma: Do We Deserve It?

Publishing is on the cusp of the indie-publishing revolution. There are lots of reasons to be down on traditional publishing that self-publishing authors love to expound on, but the authorpreneur needs to clearly see the self-publishing practices that have caused the “stigma” that “elitist” publishing folks turn their noses up at. It;s the only way for you to DO BETTER and put these stigmas to rest!

It’s time to stop whining about the stigma and DO SOMETHING about it. I could write a list of all the mistakes I’ve seen in self-publishing (from an unknown author putting his/her face on the front cover to refusing to listen to Stephen King’s advice about the craft in his book On Writing). However, that would take twelve days. The number one, biggest mistake in self-publishing today doesn’t have to do with the cover design or the marketing. The biggest mistake in self-publishing today is: Publishing before the book is ready!

I know–this sounds oh-so simple. But the truth is that most brand-new authors truly don’t know what it takes to make a self-published book successful. Heck, many “veteran” self-published authors don’t know what it takes, either–they’re often the ones who created the often well-deserved self-publishing stigma.

Writing 60,000 words is easy. Did you just hear that symphony of gasps and indignant rebuttals from authors around the globe? Yes, I said it–writing 60,000 words IS EASY. It takes time, but that doesn’t make the act itself difficult. What is difficult is doing it well. Yes, some people are just truly more talented at writing than others. Does this mean that writing is not a learned skill that is improved by greater understanding and practice? No. It’s like any other art form: talent can only take you so far, and then training comes in to refine the talent.

If authors don’t take the time to read books on the craft, take writing classes, learn the rules, get critiques, read other books in the genre, take the time to research the genre’s audience, write multiple drafts and rewrite scenes and sequences multiple times, etc. (I could go on, and on, and on…), the book will NOT be ready to publish. It won’t even be ready for the editor. Unfortunately, this has not stopped many books from being self-published before they’re ready for the marketplace, thus exacerbating and supporting the stigma self-publishing is fighting.

Self-publishing poorly is just too easy nowadays. There are too many publish-instantly-for-free buttons out there that keep duping would-be successful self-published authors into just “getting it out there,” preventing them from ever having success and inflaming the already red and itchy rash that is the self-publishing stigma. The answer is to STOP FALLING FOR IT.

Self-publishing is not a get-out-of-jail-free card. It should not be easier simply because you don’t have to go through agents or traditional publishers. It has the potential to be very rewarding–I would argue that it has the potential to be even more rewarding than traditional publishing. That is if it’s done right and well.

It’s time for self-publishing authors to quit jumping the gun. It’s time to put in the time, energy, and money (remember–time IS money, and it takes LOTS AND LOTS of TIME to make it right) to publish the right way. It’s time to take some responsibility–let’s stop the practices that make self-publishing deserving of the stigma. The success of the indie-author revolution depends on it!

Many self-publishers, like EverFaith Press, provide free consultations and manuscript assessments that can help you not only determine if your book is ready, but if not how to get it ready. You should also check out The 7-Step Guide to Authorpreneurship. Order from Christian Books Today and get a free copy of Write Success: Inspirational Quotes For The Authorpreneur!

 

Tags: , , ,

 
%d bloggers like this: